Sponsorship measurement

Measure with precision,
optimize your sponsorships.

Value your sponsors’ real exposure with hard evidence to prove compliance, negotiate opportunities, or justify the worth of sports assets.

EQU vs RIV · Matchday 12 TV + social0 sponsors monitored
EQU 2 — 1 RIV78'
Live
Sponsor on jersey · 0s on screen
BANCO ALFA

Appearances

0

Quality Score

0.0

Equivalent value

$0.0K

Matchday sponsors · exposure value

Banco Alfa
$38.4K
Cerveza Beta
$22.1K
Telco Gama
$15.8K

You invest (or sell) millions in sponsorship. But measurement is still manual.

“I paid for the board behind the goal, but I don't know how many seconds it aired or what that's worth.”

“Every report takes me days of reviewing footage. And it's still incomplete.”

“I need cross-media data to negotiate the league's next contract.”

How Seenka solves it

From the broadcast to the report, valued and backed by evidence.

Measure TV exposure, automatically

The AI processes the signal frame by frame: it detects every board, LED, jersey, or naming and calculates its Quality Score.

A precise report by brand and format in hours, not days.

Exposure by format · matchday 12
Dynamic LED+12%
Static board+5%
Jersey
Naming+3%

Average Quality Score for the matchday: 8.4 / 10.

Add the online amplification

Exposure doesn't end at the stadium: club accounts, media, and influencers amplify your sponsors.

The full cross-media value: TV + social + news sites, added up.

Cross-media valuation · Banco Alfa
TV · broadcast$0.0K
Instagram + TikTok$0.0K
YouTube + news sites$0.0K
Total matchday value$0.0K

Verify contract delivery

The agent compares agreed vs. delivered and flags under-delivery with evidence.

You prove delivery with exact data and negotiate renewals with evidence.

Contract compliance · booked vs. delivered
LED · 8 min booked 104%
Jersey · every matchday 100%
Static board · 12 min booked 87%

Evidence attached: thumbnails + timestamps for every appearance.

Value and compare your properties

Naming, LED, jersey — compared against similar properties in the market, with evolution over time.

You negotiate contracts with real benchmarks, not estimates.

Exposure value · properties
Your club Club B Club C
+18% vs. last tournament
JanFebMarAprMayJun
0%
0%
Here you passed club B ↑

Deliver post-event reports in hours

The agent gathers TV + social + news sites, calculates the metrics, and builds the exportable report.

A complete, professional report in under 48 hours.

Post-event report · builds itself
Generating…

SOV by brand

Media mix

TV 42%

Digital 31% · Social 27%

Done

Frequently asked questions.

It automatically detects the sponsor's exposure — jersey, LED, naming — across TV broadcasts, social, and news sites, measures seconds on screen and quality, and values it in equivalent money.

Cross-media amplification: what the exposure generates on social media and news sites, capturing the full value of each property.

Valued exposure reports by format and match, agreed-versus-delivered comparison with visual evidence, and data to negotiate renewals.

Detection is automatic and continuous: in hours you get what a manual review of footage takes days to produce, with consistent criteria and evidence.

Ask the agent

You don't search for data. You ask questions.

What was Bank X's exposure worth on the last matchday?
Compare the tournament sponsors' exposure this month
Build the club's post-event report for its top 5 sponsors
Which format delivers more: LED, board, or jersey?

Prove the value of every sponsorship, in hours.

Try Seenka One with your brands and properties, and see cross-media valuation in action.

Try Seenka One