Monitor the competition,
anticipate every move.
Analyze brand and category activity: SOV-SOI, media mix, and campaigns, to fine-tune your strategy with up-to-date market data.
New campaign detected
Competitor A · TV · 2 h ago
Category spend
$0.0M
SOV · Your brand
0%
Active campaigns
0
Share of Voice · last 6 months
Competitor A
Your brand
Competitor B
You invest millions in media. But you find out about the competition late.
“I don't know how much my competitors invest or on which platforms. I find out about their campaigns when it's too late.”
“I defend my recommendations with data from 6 months ago.”
“Building a competitive analysis takes me 2 days, and the client needs it today.”
From intuition to competitive intelligence.
Learn about every move, in hours
New campaign, new channel, spend spike: the agent watches your category and alerts you when something changes.
→ You react in time, not weeks later.
Competitor A launched a TV spot
Competitor B entered YouTube
The category rose 18% this week
See your share like never before
SOV/SOI and spend evolution for your whole category — cross-media and always up to date.
→ You plan and negotiate with real data, not estimates.
Understand the strategy behind the spend
Not just how much each competitor invests: what they communicate, in which media, and how their message evolves.
→ You anticipate the pivot before the market notices.
Dominant message: pricing and promos. Competitor A pivoted its messaging in March — 62% of its new creatives.
Reports that build themselves
Ask for the competitive report by brands and period. The agent consolidates it — and repeats it monthly if you want.
→ Hours of manual work, eliminated.
SOV by brand
Media mix
TV 42%
Digital 31% · Social 27%
Frequently asked questions.
Seenka's competitive analysis use case: it monitors your category's campaigns, media mix, and share of voice (SOV/SOI), cross-media, with alerts whenever a competitor makes a move.
Advertising detected on TV, radio, streaming, news sites, YouTube, Meta, and TikTok, plus estimated spend and real creatives. Everything unified to compare brands and categories in a single view.
SOV/SOI dashboards, spend rankings by brand and media, alerts for new campaigns, and shareable reports with up-to-date data.
Social listening hears conversation; Ad Insight sees the actual media buy: which campaigns are running, where, and with what estimated spend. They're complementary — and Seenka offers both in the same platform.
You don't search for data. You ask questions.
Anticipate the moves of the advertising market.
Try Seenka One with your brand and your category, and see competitive intelligence in action.
Try Seenka One