Creative benchmark

Get inspired by creativity,
power your campaigns.

Explore thousands of active campaigns by brand, category, and format to validate concepts, spot open creative gaps, and strengthen your next proposal.

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Banks ×Broadcast TV ×March ×0 creatives analyzed
Brubank Empresas: la cuenta

Brubank Empresas: la cuenta

Brubank

Ahorro en compras internacionales

Ahorro en compras internacionales

Ualá

Santander: Apertura de cuenta

Santander: Apertura de cuenta

Santander

Plan Pyme Galicia

Plan Pyme Galicia

Banco Galicia

What they communicate

Investing & growth
34%
Business & SMBs
26%
Perks & installments
19%
Digital solutions
13%

Dominant colors

31%
24%
19%
14%
12%
By channel:TV 42%Meta 31%YouTube 27%

The category saturates “investing” with a blue/red palette. There’s open space in humor and warmth — nobody is using it.

You have to be original. But also arrive first, with evidence.

“I don't have time to research EVERYTHING. I want to validate ideas fast, with real data, not intuition.”

“I need to sell ideas with more evidence and the right timing, without relying on gut feeling.”

“I'm under pressure to be original… but also not to repeat what the competition already did.”

How Seenka solves it

From the old reference to data-driven inspiration.

Benchmark your category's creative

Which messages, formats, and ideas the market already uses — in a side-by-side view of active campaigns.

You walk into pitches with solid arguments and avoid repeating saturated ideas.

Creative benchmark · your category
“0% interest”
TV
“0% interest”
“Summer promo”
YouTube
“Summer promo”
“New app”
Meta
“New app”
“No fees”
News sites
“No fees”

Dominant territory: music and summer. 54% of the category's new pieces use it — look for the open space.

Spot trends to fuel your inspiration

Patterns, storytelling shifts, and emerging trends — without leaning on old references.

You orient your ideas earlier and align the team from the start.

Creative territories · growing
Absurd humor+38%
Nostalgia+21%
Original music+17%
Testimonial

Emerging trend: absurd humor in short formats.

Validate ideas with real material

Real, current, comparable examples to validate an idea — just by asking the agent.

You back your ideas with real evidence, not hunches.

Seenka Agent · creative validation

Generate briefs and profiles in seconds

Ask for the brief by brand, category, or moment. The agent synthesizes patterns, territories, and devices.

Clear, consistent briefs in minutes, not days.

Creative brief · builds itself
Generating…

SOV by brand

Media mix

TV 42%

Digital 31% · Social 27%

Done

Frequently asked questions.

Seenka's creative benchmark: a library of real ad campaigns from your category across the region to inspire and validate ideas, grouped into thematic territories with message and color analysis.

From real advertising detected by Seenka on TV, digital, and social — pieces that actually ran in your market, not festival reels or outdated collections.

What brands in your category communicate (message territories), which colors and formats dominate, which channels the pieces run on, and agent insights on open creative spaces.

Yes: you can build briefs and credentials with real, current market campaigns in minutes, and spot which creative territories are already saturated before you propose.

Ask the agent

You don't search for data. You ask questions.

What are the brands in my category communicating?
Show me [brand]'s campaigns from the last 3 months
Which creative territories are saturated?
Generate a creative brief for [category]

Create with the advantage of real data.

Try Seenka One with your category and brands, and see creative intelligence in action.

Try Seenka One